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AI Can Boost Human Creativity

Published on June 23, 2026, 6:38 p.m.
AI Can Boost Human Creativity

Topic: Research News

Scientists at Swansea University found that artificial intelligence (AI) can help humans be more creative. They used an AI system to design virtual cars and discovered that people were more engaged, produced better designs, and felt more involved when shown AI-generated suggestions.

Artificial intelligence is often seen as a tool to automate tasks or replace human labor. However, researchers at Swansea University have found that AI can also be a creative collaborator that encourages exploration, engagement, and inspiration. In one of the largest studies on this topic, over 800 participants joined an online experiment where they used an AI-supported system to design virtual cars.

The AI system used a method called MAP-Elites to produce visual galleries filled with many different design possibilities. These galleries showed a wide spectrum of car concepts, including highly effective designs, unusual ideas, and even some intentionally flawed options.

According to the study's lead author, Dr. Sean Walton,

Implications

Scientists at Swansea University found that artificial intelligence (AI) can help humans be more creative. They used an AI system to design virtual cars and discovered that people were more engaged, produced better designs, and felt more involved when shown AI-generated suggestions.


Source: https://www.sciencedaily.com/releases/2026/03/260315004355.htm

Journal Reference:

  1. Sean P. Walton, Ben J. Evans, Alma A. M. Rahat, James Stovold, Jakub Vincalek. From Metrics to Meaning: Time to Rethink Evaluation in Human–AI Collaborative Design. ACM Transactions on Interactive Intelligent Systems, 2026; 16 (1): 1 DOI: 10.1145/3773292

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