Topic: Research News
Researchers at the University of South Florida developed a new framework to understand how emotions on social media affect our behavior. The Tripartite Reactions to Emotions theory explains why emotional content can be so powerful and sometimes contradictory.
Every day, billions of people scroll through social media posts, online reviews, and news feeds filled with emotional content. This emotional content can quietly shape what we buy, what we believe, and how we act.
University of South Florida research published in MIS Quarterly introduces a framework for explaining how emotional content affects us online. The Tripartite Reactions to Emotions theory gives researchers, platform designers, marketers, and policymakers a shared framework for understanding how emotional content influences people online.
According to the theory, when someone expresses emotion in an online post or review, it can trigger three distinct psychological reactions: Understanding these reactions helps explain why emotional content online can be so powerful—and why its effects are often surprising or contradictory,
Implications
Researchers at the University of South Florida developed a new framework to understand how emotions on social media affect our behavior. The Tripartite Reactions to Emotions theory explains why emotional content can be so powerful and sometimes contradictory.
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